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The Un-Fake Importance Of Your Snappy Three Word Purpose

An impromptu press conference. Salivating journalists. Presidential defiance. Thursday saw the latest, addictive, Donald Trump theatre. Yet another Sales gem. This time, courtesy of utter arrogance from the BBC. They have a man in Washington. A prize posting. Jon Sopel with the plum. Picked out then owned by “45”, here’

The Yank-Shake & Your Client Power/Solidarity Imbalance

Donald Trump. The gift that keeps on giving? Certainly as far as a rabid media is concerned. I couldn’t quite believe the amount of pixels invading my screens about his method of handshake. Now known, it seems, as his yankshake. Rather than refer to place of origin, ‘yank’ tells

4 Deal Intel Tips From Secrets Spookmeister

Following “thirty years of professional condescension and making out like bandits”, and sick and tired of (inaccurate) proclamations of doom, Keith Craig wrote an infamous “suck it up” letter to the FT. Note to their Establishment readership; you’ve messed it up, your time is done, make way for the

Early Warning Signs Of Bad Business

It’s been almost impossible to miss across your social media feeds this past week. A visitor to the US Holocaust Museum tweeted the poster on display there above. With a cascade of retweets and inevitable trad media [http://www.standard.co.uk/news/world/poster-listing-early-warning-signs-of-fascism-shared-hundreds-of-thousands-of-times-by-antitrump-a3453921.html] pick up. “The

Pitch The Full Case Figures Range

The oft-entertaining Aussie Dr Karl spoke recently about the forever tardy [http://www.abc.net.au/radionational/programs/greatmomentsinscience/never-too-late-to-overcome-chronic-lateness/7960286] . I ought set out my stall. I hate people that are always late. From discovering the phrase “just now” in South African means pretty much the opposite of what

Local Focus Can Top Global Boasts

[https://salespodder.com/content/images/wordpress/2014/01/missinglink-joburg-clocks.jpg] I posted a lovely visual [http://salespodder.com/have-you-a-global-ego-when-you-need-local-focus/] from 1994 film The Papera while back. I then came across a South African firm from Joburg that had done similar. Exactly how I liked. With a twist. If you read

The Rockstar Statistician And Your Sales Storytelling

data presentation masterclass from Davos Jan 2015 -------------------------------------------------------------------------------- Gustavus Adolphus, Ikea, Abba. You gotta love the Swedes. Yet who from Sweden has made the biggest global impact? The founder of Spotify (and newly crowned most influential music industry bod) feels it’s Hans Rosling. He’s not alone. Although the

Fashion Design Coffee Pod Recycler Stitched Up By Edit

[https://www.instagram.com/officialrhysellis/?hl=en] Fancy a bespoke, handmade dress that’s graced the catwalk for just £10,000? One crafted from recycled coffee machine capsules? Then enterprising young Brummie design wunderkind Rhys Ellis [https://www.rhysellis.com] is yer man. His innovation came building upon a Milan

Are You Testing Deal Slogans?

[http://adage.com/article/campaign-trail/84-rejected-clinton-campaign-slogans-courtesy-wikileaks/306358/] 84. That’s one funky figure. The number of campaign slogans tested by Hillary Clinton’s eventual losing US 2016 Presidential campaign. Victorious Trump, you may recall, only ever had one; Make America Great Again. As I blog this, we’re only a

Add Theatre To Your Explanation

What does their reception area approach reveal about a company? It’s amazing what you can see when they’ve a telly on the wall. Daytime tv was showing at a place I waited Monday morning. Made a strange change from rolling news. Some hyperactive, self-styled consumer champ was talking