Salespodder (Page 214)

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Who Is Pitch Rolling Your Prospect?

My fondness for spotting parallels between politicians selling us policies and our solution endeavours sparked again this week. London’s Westminster Village is beside itself with the first intervention by PM Cameron in the Europe referendum debate. He happens to say, ‘no land of milk and honey out of EU’

Reassure Rebuild Re-ask; The Charity Cold Calling 3Rs Trap

> “Ian McDowell experiences misery working in a cold calling centre to raise money for charities and questions this method of fund-raising.” We’re indebted to this comms pro for recounting his trauma. Listen yourself via the September 2015 free BBC download [http://www.bbc.co.uk/programmes/b068xjtl] of his

Soup Up Your Next Sales Meet The Detroit Way

[http://detroitsoup.com/] Social enterprise Detroit Soup [http://detroitsoup.com/] is spreading. Anyone with an idea how to improve their community can pitch to a roomful of fellow residents. 4 different ideas (max), a 4-minute pitch each, and 4 questions (only) for every pitcher to field. Then everyone present pays

Burning Sugging Screamers

There’s precious little retail boiler room telesales do that is recommended for us solution door openers. UK investigative tv show Dispatches placed a pair of reporters undercover inside two such operations this year. One was outright cold calling. The other, pretty much the same but trying to creep under

Switch Bulletizable Pitch Off

[http://www.theguardian.com/commentisfree/2015/sep/23/powerpoint-thought-students-bullet-points-information] … striking dread into your audience from the outset -------------------------------------------------------------------------------- How happy was I to read one crusade for such performance to breakout beyond slideware [http://www.theguardian.com/commentisfree/2015/sep/23/powerpoint-thought-students-bullet-points-information] chains. It emanates from the bowels of the

Boredom + Curiosity = Drive

[https://salespodder.com/content/images/wordpress/2015/10/boredom-curiosity-drive-bluer.jpg] This equation recently hummed inside my mind. It cropped up in my instagram feed. Courtesy of a design agency [http://www.infographic.ly/]quoting a baker-cum-barman [http://www.tartinebread.com/] from London’s Wired [http://www.wiredevent.co.uk/wired-2015]

Progress Beyond 90s Textbook Value Proposition

[http://www.jillkonrath.com/sales-blog/bid/140981/Value-Proposition-Examples-Words-That-Get-Meetings] Jill Konrath’s early work Selling to big companies is both a worthy and contrarian addition to the sales canon. Which makes it all the more baffling why she latterly flirts worryingly near the ‘internet marketing’ of the pyramid-peddling dirty drain. I

Fake Reviews And Your Real Prospect Star Rating

Much chatter this week as Amazon sue 1,114 people who post fake reviews on its site. In the crosshairs I noted Tripadvisor’s notoriously lax reputation on hospitality industry defamation may be sharpening. They have three categories of fake reviewer; Boosters – false positive, normally from friends and family of

Link Cyber Fraud Protection ABC To Your Bid Security

[https://salespodder.com/content/images/wordpress/2015/10/times-crime-survey-15-400x372.jpg] Half of all UK crimes are cyber. A whopping five million. My photo above, from the day’s London Times’ striking barchart depiction. Note that the UK “crime survey” is a deliberately separate counterbalance to police recorded figures. The previous

Sifting Plastic Soup

It can make you feel old. A touch trivial too. Dutch 20-yr old Boyan Slat [http://www.boyanslat.com/] set out to change the world [http://www.theoceancleanup.com]. Save the oceans and us from the suffocation of floating plastic soup. Determined to act on what everyone said was impossible,