Salespodder (Page 332)

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Trim That Pitch

I frequently blog on the virtues of short, sharp, snappy pitching. Here’s yet more corroboratory evidence. Workshopped to advise tech start-ups how to deal with the press and opinion forming bloggers, three of this Boston USA conference’s [http://masstlcun.blogspot.com/] 43 tips are useful general pitching pointers.

Removing Unpalatable Choices

A young small business book-keeping duo collected a £30,000 start-up prize on Sky News [http://news.sky.com/skynews/Home/Business/Lucy-Cohen-and-Sophie-Hughes-Of-Accountants-Mazuma-Named-Sky-News-HSBC-Start-Up-Stars-Winners/Article/201010315761144?lpos=Business_First_Buisness_Article_Teaser_Region_0&lid=ARTICLE_15761144_Lucy_Cohen_and_Sophie_Hughes_Of_Accountants_Mazuma_Named_Sky_News_HSBC_Start_

Latest Forecourt Tricks

A chap called Matt Bath was talking about his findings at consumer filter Which? when I was having my breakfast the other day. [http://www.which.co.uk/cars/] “Forewarned is forearmed” was his hope for potential car buyers as he divulged the latest underhand tricks appearing in showrooms. He

Russian Diver's Formula

A documentary crew filmed the year preceding Delhi’s Commonwealth Games for its 16 year old gold medal diver, Tom Daley. Despite being more about the inter-personal dynamic between father and son, there was one juicy selling moment. It came from British Diving’s Performance Director, the highly qualified [http:

The Rescue: 33 Chilean Miners Free

What an incredible good news story. With the final trapped miner, and team leader, now above ground, you can’t help but reflect on how amazing the pictures were over the previous 24 hours. In terms of coverage, it was pleasing that none of the London news networks spoke over

Horizon Not Headlines

Here’s two recent thoughts that blend to show sales team cultural direction. The first is a final take-away from 2010’s political party conference season across England. It’s Deputy PM Nick Clegg’s best moment, as defined by his supporter and Newsnight analyst Olly Grender. > “We’re

Klinsmann: High Expectations No Excuse

Reacting to an abysmal World Cup, the BBC wasted our licence fee with Gary Lineker’s pitiful Can England Win The Next World Cup [http://news.bbc.co.uk/sport1/hi/football/9051737.stm]. Whoever told the presenter he makes an investigative journalist needs to be shot. Lacking coherent argument,

Cooking Confidence

White good manufacturer Hotpoint got themselves plenty of commendable PR this week through their survey [http://www.hotpoint.co.uk/hotpoint/cooking_newstyle/cookinghabits.html] of Britain’s culinary habits. Apparently, when cooking for ourselves, a mind-boggling near clean sweep of nine out of ten of us stick to the

Business Planning Stages

I spent several enjoyable man-days earlier in the year helping construct a business plan. I’ve written a number of these during my career, as well as also being commissioned to craft specific sales plans for salesteams seeking to take a new direction. My recent work introduced me to many

Tech-heads un-Cloud tips

One of my coders enthused about something he called Digg Reel the other day. (There’s a handful on vimeo [http://vimeo.com/digg] by way of example). It’s a collection of video snippets where those at the helm of the technocracy share their wisdom. I was helpfully informed