Thought-provoking positioning realities hit me whilst watching Jeff Randall on Sky News Monday night.  Although his forte is the written word rather than interviews, he did arrive at one spell-binding observation on British retailing 2008. As consumers begin to listen to the self-fulfilling misery from financial banking-biased journos talking us

A friend of mine is currently studying for a distance learning style degree around business finance.  She was getting the evident irritation with having to do a computer module off her chest, when during her explanation of computer crime categories, the salami technique was mentioned. This is where small amounts

Blogging the other day on experiences with credit crunch [http://salespodder.com/credit-crunch-focus/] thinking, I went on to explain what this means in the context of our sales plans with guys in one of my offices. We discussed why business people would buy something.  The idea was to create a

Something so simple I cannot believe it didn’t occur to me before.  In my current cold-calling crusade almost 25% of my sample’s receptionists wouldn’t pass on their firm’s ‘head of sales’ name, claiming some ridiculous policy or other. In England, such people are usually referred to