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Comedy Sock Pie

The above screenshot is from an ad by a website hoster promoting its ecommerce credentials. The client testimony featured is an e-tailer that pivoted to making bamboo socks. As you can see, they chose to show customer segments as parts of an actual sock. There’s plenty of comic treatments

Government Achievements

I heard a former elected official who later became an appointed high-level advisor talk about a weekly email once sent round by the chief of staff. It was the title that initially got them excited; Government Achievements. Yet was sadly underwhelmed when it began to arrive. All it listed, so

Hermeneutics

Global head of religious sect makes headlines for saying cancel culture should stop. Cue journalists rushing to riff on the Papal Bull. What struck me from a selling perspective, was his use of the term hermeneutics [https://en.wikipedia.org/wiki/Hermeneutics]. This concept has meaning well beyond the study

Cricket Test Survival Equation

Phew. England finally produced something to salvage a smidgen of Ashes pride Down Under. Against the odds, batting out the final day in Sydney to save the game and avoid the almost ritual latter-day whitewash when playing away. England Remain Unbeaten In 2022, runs the meme. It really isn’t

MAC Thought Refinement Spotlight

Ever start a call or drop a message saying; “…just looking to follow-up…” ? Please, no. Yet this is a fairly commonplace error. A prospect asked me about this recently. Prompting me to blog accordingly. I was in the process of crafting a quote. A mini-Proposal. And was duly seeking true

How To Forecast Better Than Covid Modellers

The embers of 2021 brought with them the revelation – direct from Chair, Prof Graham Medley no less – that the supposed scientists tasked with advising the UK government with how the coronavirus would spread were only interested in the worst-case scenario. What is also remarkable, is how their infection, hospitalisation and

Sunshine Saturday

The holiday trade know a thing or two about PR. Now I learn about their label for the day of the year giving them their highest spike in bookings. Sunshine Saturday is the first Saturday of the year. On which the UK sees the single biggest day’s sales of

Who Eddie Jones Leadership Must Learn Faster Than

> “The only reliable advantage we’ve got in life, in business or sport, is to learn faster than the opposition.” A quote one interviewer cited upon launch PR for his treatise, Leadership, as summing up the approach of rugby super-coach, Eddie Jones. It seems he identifies as rather “driven

How Many Habits To Break This Year?

Still time to slate in that calendar year launch event. A meeting often referred to this century as the SKO; sales kick-off. Following on from my trio of ideas for a slot as 2021 drew [https://salespodder.com/2021/12/] to a close, there’s a clever trick not to

Ingredient of the Year

End of year algorithm picks for what Big Tech think you’ll click vary from the chastening insight into your inner soul to the bewildering choice that makes you wonder what could have possibly led to such mistaken offering. And so I was confronted with an Aussie compilation for a