When making a decision have your prospects ever been in ‘statistical darkness’? I learn of this intriguing state given the life-and-death calls being made by authorities around the world against a threat for which they have pretty much no stats on which to lean. The perilous state of resulting policy

Yet another fascinating lesson in branding and sloganising from pandemic response. The UK government handling of the coronavirus today’s source. On 23 June, Premier Boris Johnson announced a widely trailed easing of lockdown restrictions. Hibernation is ending. Pubs can open in ten days. Let the country rejoice. England’s

In the world of radio, when a presenter informs you at the ‘top’ of their show that they’re going to “flush the format”, it means they won’t be following their normal running order. Pretty much any show, speech or music, follows a standard flow. Topics will last for

How many people prospectside are you trying to convince so that the favourable action you seek occurs? There’s much debate around what it takes for a ‘movement’ to bring change. There’s (at least) two pillars. First let’s look at numbers. Microtrends [http://salespodder.com/microtrends/] suggested you

A fascinating story emerged from the world of English sewage technicians. Utility company Thames Water, who supply London and its surrounds aimed to rebalance their workforce. The present gender split being 33/67. Males more in post 2:1, they wished to encourage more female applicants. They altered [https://inews.

There’s plenty of talk around the world about social distancing. Specifically, what is the ‘right’ distance to stay physically apart from those outside your household. Should it be one metre or two? Or any point in between? The UK, one of the countries at the upper end of the

University College London consumer and business psychologist, Dr Dimitrios Tsivrikos, found that coronavirus consumer behaviour followed a predictable human pattern; > ‘we fight to survive, then we nest, then we plan and adapt.’ Once immediate fundamentals seem mostly addressed, nesting features building new ways of surviving. Then we merge two

It seems governments and agencies around the world were mostly unprepared for the coronavirus pandemic. Whilst contingency plans may have existed on paper, preparedness exercises supposedly seeing sporadic testing, response appears to have relied mainly on luck. Whose scientists random modelling most closely guessed the unguessable. Population subservience to military