Salespodder (Page 210)

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Undiscovered London And Your Distinctive Pitch

I caught the 400th edition of S Africa’s weekly brand and journalism magazine show. Maggs on Media went to London. Interviewing the publicly funded Brand London CMO, here’s the host’s final question; > “What’s the one undiscovered place to go to in London?” The interviewee was

Gravitational Waves And Your New Pitch

At last. A hundred years after the thought. Einstein is proved right. Boffins beside themselves. Everywhere. Gravitational waves are finally detected. I’ve heard a succession of scientists interviewed in the days after the announcement. And none of them made any sense. At all. Many mention two black holes coming

Lift Your Prospect Brightness Judgement To Make Them Happy To Buy

> “Brightness is a metaphor for happiness.” So I discovered from a study finding listening to happy music makes us feel better. And people are paid to test this? What is perhaps of interest to Sales, is why this is so. It heightens our “brightness judgement”. We associate bright with

How Valentine Novelty Will Make Your Prospect Fall In Love With You

Valentines Day. Articles on romance flood our streams. For instance, I learn about the three hormones involved; testosterone (sex drive), dopamine (romantic love) & oxytocin (attachment). A biological anthropologist focused on driving up dopamine. Helen Fisher’s advice is clear; > “If you really want to fall in love with

Are You Channelling Morton (Or Hobson, Murphy, Kobayashi, Gordian, Columbus, Parkinson, Peter, Occam...)?

You know you’ve made it when you have an eponymous ‘law’ [http://en.m.wikipedia.org/wiki/List_of_eponymous_laws] enter the language. (TakeStein’s Law [http://salespodder.com/sardonic-steins-law-applied-to-your-sales/] I blogged on the other day.) I was reminded of these and their wonderful Sales pitch tool potential

Starting With A Joke

[https://salespodder.com/content/images/wordpress/2016/02/power1986quad.jpg] Widely reported, Bloomberg [http://www.telegraph.co.uk/finance/economics/12138466/when-is-the-next-financial-crash-coming-oil-prices-markets-recession.html] just hosted a London conference for ‘over 200 commodity investors and analysts’. It believes we’re all going to hell in a driverless cart. One such view

Achieving One Degree Of Sales Separation

As Facebook shares rally to crazy levels (50-times earnings) in the wake of recent results, one of their pr items also topped global screens. The Six Degrees of Separation concept is well-known. We are no more than 6 contacts away from any other person on the planet. The world is

Embrace Volatility Forget Stability

[http://money.cnn.com/2016/01/21/investing/davos-worry-wall-richard-quest/] My annual mid-Jan despair returned as Davos snowed into full swing. Thankfully, Richard Quest’s yearly CNN jolly turned out to be just that. Last time’s cheeky toolThe Risk Map [http://salespodder.com/distracted-by-risk-map-stability/] morphed into his Worry Wall [http:

Dead Cat Manoeuvre

Australian electioneer Lynton Crosby. A man who’s “business” charged £2.4m in fees when consulting the UK right-wing Conservatives to unexpected victory at last May’s General Election. He has a clear expertise [http://www.theguardian.com/politics/2015/may/08/lynton-crosby-wedge-politics-general-election-tories] in this area. Much of which has

Sarcy Stein’s Law Applied To Your Sales

So this week I caught a press conference with American Central Bank vice-chair Stanley Fischer. His accent combined with choice of words made him sound an interesting character. Quite a lifestory. Interest rates at zero. Growth crawling. Commodities plunging. The assembled economic hacks all gloom. He lightened the mood by