Salespodder (Page 66)

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Empty Chairs

Quite the phrase du jour. And not related to the swathes of unoccupied desks due to en masse commute reluctance when WFH can continue as an entitlement. Instead, 'empty chairs' is a manifestation of how difficult it currently is in Blighty to recruit. The Great Resignation and work/

Your V20

Feel free to Skip, if you've no desire to read on the 'green' debate ... Let me state from the start, as non-controversially as possible, I consider myself a bit of a Greenie. Not of the loony, cult zealotry, cave dwelling Marxist kind. But from what I&

Elon Can't Kill The Video Star

The 'tumultuous' takeover complete, the world's richest person looks set to fire half of all Twitter staff. Hot on the heels of sacking the entire Board "for cause" (meaning no golden goodbyes), perhaps garnering less 'shocked' twitterati 'ratio-ing', is Musk&

How Sensitive Are Your Fabs?

First, indulge me a few lines of anti-dictatorial pushback. Despot Xi Jinping places his boot firmly on the throat of over a billion humans. Now denied any hope or indeed, basic dignity. He's been busy extorting five more years ruling his now personal fiefdom. The criminality that is

Pep's Overload to Tilt Secret

“In all team sports, the secret is to overload one side of the pitch so that the opponent must tilt its own defence to cope.” The reveal, according to Pep Guardiola. Does any sport hail as boundary reshaping and mindset shifting a coach as football's pre-eminent genius right

Hybrid Huddlin' Guiding Trio

As one of the more recent additions to my menu of Video Calls That Sell 'modules', I've noted a current trend affecting Sales huddles at the moment. Before I illuminate that, it's worth noting generally what they entail. A kind of tentacle of this

Could Half-a-Billion Dollar News Format Be Your Draft Proposal Template?

The media world is abuzz with the US$500m sale of an American news site. Axios (me neither) launched 2017, with at least $30m funding, The secrets of its success now enviously pored over. They appear built on two pillars; * old school newsletter drops daily, personalised for your specified topics,

How Freed Social Media Bird Might Help Our Persuasion

World's Richest Man buys _____. Fill-in your own blank. Personal Plaything? Power & Influence? Status Symbol? Elon Musk pays (apparently well over the odds?) for Twitter. Give 'im his due though, the "sink in" stunt pic of said new owner walking into its head office, carrying

Sales on Easy Mode

Commercial opportunity is currently claimed to narrow. Post-lockdown blues, 'strongmen' sabre rattling, and inflationary supply chain constrictions bite down hard on economic conditions. Not to mention the generational chance spurned for structural reform in the GFC aftermath of 2008 seemingly coming home to roost. Is this the reason

What Is Not The Problem?

The problem is not the problem. The challenge is finding a way to position yourself/rearrange your environment so that the problem vanishes. When you do it right it’s like a magic trick. — Alsek dreams (@alsekdreams) October 5, 2022 Here's 'Twisdom' that might well relate