Salespodder (Page 181)

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Slide Background Tabletop Affection

[https://www.instagram.com/ellypear/] A bijou Bristol cafe has aninstagram [https://www.instagram.com/ellypear/] presence in a foodie spirit of the original jennicam. Above is their digital flyer for the new season’s “events menu”. I recognised the background immediately. And applauded its use. For it is the

You Share Popcorn Message Focus?

Adam Sopher quite rightly delights in being a – if not the – pioneer of popcorn’s surprise English resurgence this decade. The revitalised sector, including their part which they term “gourmet popcorn”, is currently taking chunks out of the tired old crisp market. Now a category in its own right, the

How The Experienced Sales Manager Takes Over A New Team (Jeans)

Two similar stories crossed my screens this week about winning ways to take over a new team. Yesterday’s is from the all-conquering Arsenal football club under the early Wenger years. Today’s is from a supposed ‘turnaround’ at denim pioneers Levi’s. So denim sales seriously declined around the

How The Experienced Sales Manager Takes Over A New Team (Football)

Two similar stories crossed my screens this week about winning ways to take over a new team. Today’s is from the all-conquering Arsenal football club under the early Wenger years. Tomorrow’s is from a supposed ‘turnaround’ at denim pioneers Levi’s. Football team owners are forever changing their

Your Career-Killing Hopecast Trap

I recently posted an instagram of a modified slide I showed a while back. The session sought to raise a salesteam’s Forecast accuracy. Early in my career I encountered the term “hopecast”. If your precious spreadsheet was so labelled, jibes and barbs flew your way. It referred to a

How Deal Interruptions Log Can Quicken Success

[http://www.mindtools.com/pages/article/newHTE_94.htm] I came across this time management sheet. I suspect it is not widely used. Yet I feel there might be a little something in this from a selling angle. An interruptions log [http://www.mindtools.com/pages/article/newHTE_94.htm]

Can You Use The Gmail App Pitch?

Here’s a little piece of expensive pitching I just got shown. The latest push in Google’s masterplan to own as much of you as possible. It sees them trying to move their non-Android mobile mail users off the general Apple app and onto their own dedicated one. Why

Show Thrust And Curiosity As Highlighted By This Pair Of Alcohol Shopkeepers

In the world’s eldest industrial city I came across two entertaining pieces of retail sales craft. Or not. Searching out a party drink, I perused first a boutique wine shop. The sole staffer at Connolly’s informed me they were quite the Burgundy specialist. Which seemed all rather convenient,

Do You And Your Prospect Share The Same Phases As An Ideal Relationship

Oh dear. Maybe I should not click onto any Daily Mail link during the silly season. How can any mortal resist the listicle lure of 20 Marriage Mending Questions [http://www.dailymail.co.uk/femail/article-4744562/The-20-questions-save-marriage.html] ? Relax. I’m not here to suggest asking your prospect such as,

Launch Pricing Airliner Discount Penetration Dumping

[http://fortune.com/2016/06/04/bombardier-cseries-jet-orders/] Pricing our shiny new product is not something many salesteams get to set. Which, I hear many a seller sigh, is why so many new releases fall short of expectations. Marketing departments feel they exist to carry out this procedure. Of the myriad