Settling Just Inside The Frontier

The Vanguard. The Cutting Edge. The Crest of the Wave. It has ever been an attractive spot. From homo sapiens first leaving East Africa, later abandoning in droves the Old World for the New, or venturing into Space, physical migration for betterment continues with today's career moves. No matter your

It's Not Just The Office Rent

This first full week where all workers where I am are encouraged to get back into the office is an eerie place. Rush-hour transport volume visibly no different to the weeks prior. News sites keen to show photos of sparsely driven trunk roads, train carriages where those on board each

My Product's Great For...

I was party to musings back in the Noughties about the wonders of the internet. Given the forum featured no “corporateers”, the specific slant was accelerated individual empowerment. Everyone had a stab at sloganising. Then one person suggested that the results would be better if each framed their favoured concept

Video Meeting Storyboard For 70pc Improvement

There's not often much Sales insight to be had from a movie promotion interview. You might get the occasional glimpse into how media training refines a plot into an enticing 30sec pitch soundbite. But that's about it. Yet late-21 served up a delicious metric from pioneering Director, Ridley Scott. [sub'n

Patch Tuesday

This is the name of the second Tuesday of each month when Microsoft send out patches to fix its bugs. And there's a lot of bugs. Always has been. Always will be. How they have the gall to continuously shaft their customers is mindblowing. Even way back in the 90s,

How Much Of This Year's Selling Will Stay Remote?

Where I am currently, WFH government guidance now ends. I hear from companies caught in limbo about how to make their way back into the office. Underlying tension percolating from the who and the when. I remain more than mildly irked by this. In my very first solution sales role,

ADAPT & Chink to Trust

I know. Ten minutes you might never get back. Yet this clip - smacking of a college project pre-dating at least 2012 - is a thing of satirical Sales beauty. Team Ramrod helpfully here provide 'Part IV' of their guide, Personal Selling: A Trust-Based Approach. Like all great sales techniques,

The Start Of Something Good

Another sample of where you can take the idea of someone paid lots of money to design a fitting promotional look, and remix it for your own ends. In this case, I saw an example of the long trusted trope of a word mid-type. Cursor where next input due to

Baffle Balls

As this collage of Google images search returns shows, a baffle ball is a hollow lightweight plastic orb with several panels cut out. The affect is to provide stability and safety by thwarting any surge of transported liquid. We could do without any of our deals sloshing about too. Who

Comedy Sock Pie

The above screenshot is from an ad by a website hoster promoting its ecommerce credentials. The client testimony featured is an e-tailer that pivoted to making bamboo socks. As you can see, they chose to show customer segments as parts of an actual sock. There’s plenty of comic treatments

Government Achievements

I heard a former elected official who later became an appointed high-level advisor talk about a weekly email once sent round by the chief of staff. It was the title that initially got them excited; Government Achievements. Yet was sadly underwhelmed when it began to arrive. All it listed, so

Hermeneutics

Global head of religious sect makes headlines for saying cancel culture should stop. Cue journalists rushing to riff on the Papal Bull. What struck me from a selling perspective, was his use of the term hermeneutics [https://en.wikipedia.org/wiki/Hermeneutics]. This concept has meaning well beyond the study

Cricket Test Survival Equation

Phew. England finally produced something to salvage a smidgen of Ashes pride Down Under. Against the odds, batting out the final day in Sydney to save the game and avoid the almost ritual latter-day whitewash when playing away. England Remain Unbeaten In 2022, runs the meme. It really isn’t

MAC Thought Refinement Spotlight

Ever start a call or drop a message saying; “…just looking to follow-up…” ? Please, no. Yet this is a fairly commonplace error. A prospect asked me about this recently. Prompting me to blog accordingly. I was in the process of crafting a quote. A mini-Proposal. And was duly seeking true

How To Forecast Better Than Covid Modellers

The embers of 2021 brought with them the revelation – direct from Chair, Prof Graham Medley no less –  that the supposed scientists tasked with advising the UK government with how the coronavirus would spread were only interested in the worst-case scenario. What is also remarkable, is how their infection, hospitalisation and