Salespodder (Page 170)

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Who Falls For The Hot Hand Fallacy

Lovin’ the fact that rank outsider, Prof Nudge, won this year’s Nobel economics prize. Proving perhaps that economists are as useless at predicting their own winners as they are our future prosperity. On top of such delicious sales weaponry as friction costs, another of the manifold gifts Dr Richard

When 20pc Are Away 30pc Of The Time

Here’s some stats as plastered on the side of a conference wall. Talking about “collaboration” across multiple workplaces. The salesperson in situ informed me that 20% of workers spend 30% of their time working from home. I was reminded of another of these many figures, which suggested the happiest

Understanding Friction Costs

Friction costs are a fascinating subset of a solution selling objection. I first came across a similar theme in my early career (when selling what today is termed ERP) with the taxing issue of legacy data. Replacing an old system with a new one often gave rise to the daunting

When World's Biggest Advertiser Uses The Autocomplete Slide So Can You

The autocomplete slide is a tool I’ve blogged on several times (lattermost as a footnote [http://salespodder.com/the-essence-of-selling-from-heavyweight-champion-of-the-world/] when googling on a heavyweight boxing champ quote). It can be a slidedeck winner. So imagine my reaction when I see McDonalds use the tactic. Here’s a close-up of

Credit Card Debt Snowball Effect And Your Prospect Priority Acceptance

The snowball effect as it relates to consumer spending caught my attention due to media highlighting of ballooning personal debt. Its basis is that when people are confronted by an amount of borrowing that has spun out of control, dazzled in the lights of trying to clear their debts, they

Better Learners Make Better Players

In the week the first tranche of European qualifiers for next year’s football’s world cup are all confirmed, I saw a touch of insight into the English FA. It emerged when presenting Booby Charlton with the honour of naming a training pitch after him at the no-expense-spared St

85yo Nobel Winner Process Wisdom

[https://www.nasa.gov/feature/goddard/2016/nsf-s-ligo-has-detected-gravitational-waves] Gravitational Waves. Who knew they could be so much fun? Einstein predicted them, back in 1916. Then worried that they may never be observed. A concern happily confounded a century on by a Nobel prize winning trio of scientists. It is perhaps

Should You Giphy Up A Six Second Pitch

[https://www.instagram.com/fastcompany/] Well. There’s many questions to consider here. Above is the published mockup US mag front cover, as taken from their instagram. The MOR album shoot portrait is of their founder. (& if you think that’s painful, you should see those of his younger colleagues

Slide Background Tabletop Affection

[https://www.instagram.com/ellypear/] A bijou Bristol cafe has aninstagram [https://www.instagram.com/ellypear/] presence in a foodie spirit of the original jennicam. Above is their digital flyer for the new season’s “events menu”. I recognised the background immediately. And applauded its use. For it is the

You Share Popcorn Message Focus?

Adam Sopher quite rightly delights in being a – if not the – pioneer of popcorn’s surprise English resurgence this decade. The revitalised sector, including their part which they term “gourmet popcorn”, is currently taking chunks out of the tired old crisp market. Now a category in its own right, the